In general, the review gives a technique to examine consumer attitudes via VR and AR advertisements using the ELM theory.
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6 study prepositions ended up discovered to aid the investigation of consumer attitude persuasion determined by the literature. Also, variables for example ad quality, demographic distinctions, along with the technological context of VR and AR commercials read more can aid central route persuasion, although source reliability, social presence, and information material in VR and AR advertisements were being discovered being the persuasion variables beneath the peripheral route.
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Compose a summary for senior advertising and marketing leaders of those results over the persuasive mother nature of VR and AR video ads.
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